GORUCK ORIGINS LETTER Special Forces sent me to cities, mountains, jungles, and deserts, by day and night, in every condition imaginable throughout the United States, Europe, Africa, and the Middle East. I surrounded myself with the best, a standard I grew to expect, and I trusted my teammates, my instincts, and my equipment. We never …
Tag: Origins
The Roots of the Challenge
In February of 2010 I met with Will and Guy, the founders of Tough Mudder, at their offices in Brooklyn. Their first event was still months away and they were billing it as the ‘TOUGHEST event on the planet.’ I knew GORUCK gear could match that tagline and I had a bunch of buddies who …
Selection 002 – And Then There Was Kling
I met Kling at the Atlanta Scavenger two weeks before Selection Class 002. Rule #1 in full effect with the shades and all, but you never know what someone has inside of them till life gets real. And life got real at 002. 19 people started, but 24 hours in – with 24+ hours to …
Java Earns His Keep in Bozeman, Montana
Java is GORUCK. But looks alone didn’t put him center stage. It’s a much longer story about the identity of GORUCK. Who we were, who we are, and what that means. To sum it all up, we were an anonymous USA manufacturer with a perfect and boring face and we became an approachable people brand. …
After Hours at the GORUCK Garage, Bozeman, Montana
Despite the draw of Big Sky Country, busy is a blessing so when I’m in Bozeman I spend most of my time under the lights in the GORUCK Garage. It’s a vicious cycle of late mornings and later nights that inevitably leads to an empty factory. Aka the perfect time to crank the tunes and …
The Philosophy of More and the Philosophy of Magic in Bozeman, Montana
Jack is an artist, and a lover of beauty. Ask him and he’ll show you in a song or a poem, a dance or a serenade. Shakespeare is never out of the question, and neither is Buffalo Bill. Yup, that Buffalo Bill. You never know what you’re gonna get other than a smile and a …