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The Unknown Distance March and Finding the Strength to Keep Pushing

There’s a reason why the Rangers, the Green Berets, and many other Special Operations Units use unknown distance ruck marches to assess candidates during selection and build grit during training. The ruck is often called “the ultimate equalizer”. It can make a 250lbs linebacker fall by the wayside while a 140lbs teenager drives on. The …

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50% of profits to Team RWB for #GivingTuesday

As I sit here at my desk on Cyber Monday, shuffling through spreadsheets, looking at sales numbers and inventory levels, I can’t help but wonder how exactly I ended up in this situation. I’ve never been a big gear guy and my 30 month stint in corporate America made it abundantly clear that chasing profits …

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