I placed an ad on Craigslist NYC for a “backpack designer”, and a couple called the Wookey’s in Montana replied with a link to their website and a “we can do that.” They had recently set up a design studio after working in manufacturing forever, and were scouring to pay the bills as start-ups must. …
From Carryology: While no bag is indestructible, a bomber or ‘bombproof’ pack comes close. Routinely built with mil-spec materials, construction of a bomber pack needs to be tough enough to handle repeated abuse in a host of onerous and, at times, unpredictable environments. GORUCK have built their formidable reputation on creating some of the toughest bags in the game. …
A couple months ago Big Daddy and I were hangin’ at HQ, team room style. Bud Heavy in my right hand and a smile on my face and I’m like, ya know, this year’s been a bit slow, the whole laying tracks thing and all… He smiles because he knows exactly what I’m about to …
Spencer builds it and if you’ve never done this like I haven’t trust me it takes decades of practice and a full day to execute one single solitary ruck that you’ll be judged on, in this case a version whatever prototype and when it’s not perfect 6 hours in you’re furious but you can’t start …
Java is GORUCK. But looks alone didn’t put him center stage. It’s a much longer story about the identity of GORUCK. Who we were, who we are, and what that means. To sum it all up, we were an anonymous USA manufacturer with a perfect and boring face and we became an approachable people brand. …
Despite the draw of Big Sky Country, busy is a blessing so when I’m in Bozeman I spend most of my time under the lights in the GORUCK Garage. It’s a vicious cycle of late mornings and later nights that inevitably leads to an empty factory. Aka the perfect time to crank the tunes and …
