Java is GORUCK. But looks alone didn’t put him center stage. It’s a much longer story about the identity of GORUCK. Who we were, who we are, and what that means. To sum it all up, we were an anonymous USA manufacturer with a perfect and boring face and we became an approachable people brand. …
Despite the draw of Big Sky Country, busy is a blessing so when I’m in Bozeman I spend most of my time under the lights in the GORUCK Garage. It’s a vicious cycle of late mornings and later nights that inevitably leads to an empty factory. Aka the perfect time to crank the tunes and …
There’s nothing in this world so motivating as someone you love. For Justin Grimm, it was (and is) his 3 year old daughter Charlotte. She was battling cancer when I met him in Minneapolis in the summer of 2011, and he later told me he wanted to honor her bravery, strength and endurance in that …
Jack is an artist, and a lover of beauty. Ask him and he’ll show you in a song or a poem, a dance or a serenade. Shakespeare is never out of the question, and neither is Buffalo Bill. Yup, that Buffalo Bill. You never know what you’re gonna get other than a smile and a …
I’ve always hated getting my hair cut. It takes time, it costs money, and I leave with an itchy neck. None of these is a good thing. But Mack’s I like because Mack is cool. A guy’s guy and the first barber in history I want to go back just to hang out with. He’s …
Bozeman is a small western town with small western shops. Like Carter’s, a cobbler shoppe that feels like it’s been there for 100 years. I showed up one morning with Jack, just to check it out and maybe buy a belt. A couple hours later we left with a couple new friends. Good things happen …
