When GORUCK was only an idea, I bet every dollar I had on an idea for a simple black bag that would become GR1. In that process, I got a lot of feedback, almost all of it negative: The backpack market is too crowded, good luck. It’s too simple, it’s supposed to have your logo …
Just imagine you’re a new recruit with an Army green duffel bag full of stuff they made you buy to start Basic Training. You show up in your bus, and you’re immediately greeted by a shark attack of Drill Sergeants. “Get off my bus,” they scream, two inches from your face. Eventually, there’s a layout …
If you’re in Special Forces, you get good at customizing your gear and making it yours. For different missions, you set your gear up differently. That’s the idea behind the Shooter Rucks. The interior of the rucks is lined with VELCRO® friendly “Buffalo Fuzz.” The accessories attach to that, you can organize your stuff exactly …
I placed an ad on Craigslist NYC for a “backpack designer”, and a couple called the Wookey’s in Montana replied with a link to their website and a “we can do that.” They had recently set up a design studio after working in manufacturing forever, and were scouring to pay the bills as start-ups must. …
Blue jeans are a good look when they don’t put diamonds and sparklers all over ‘em. Simple and classic is better, and I’ve been a Levi’s 501 wearer for a long time. But my 501’s get wet and they’re twice as heavy. I’m on the move and they fight back. If I’m rucking or biking …
Selection 018 is complete. 48+ hours, 80+ miles in and around the hills of Bellbrook, Ohio, USA. True to our roots, we use our events to test and prove the toughness of our gear. The 50+ LB rucks that participants carried and dragged for days. The 40 LB, 60 LB, and 80 LB sandbags that participants …
