Founder & CEO, GORUCK
Past: 10th Special Forces Group
My “go-bag” in Iraq was more the size of a GR2 than a GR1. It was big, heavy, and full of lots of stuff I would need if our vehicle got disabled and we needed to fight for our lives. When I moved to Cote d’Ivoire, West Africa, I took that inspiration and made one …
Comfort is the enemy, but here’s the thing. The surest way to defeat it is to find something you’re scared as hell of, train your ass off, and do it. Outcomes be damned, to fight is to win and true tragedy is reserved for those souls who fear nothing, who venture nowhere, and who grow …
When GORUCK was only an idea, I bet every dollar I had on an idea for a simple black bag that would become GR1. In that process, I got a lot of feedback, almost all of it negative: The backpack market is too crowded, good luck. It’s too simple, it’s supposed to have your logo …
It’s a good thing Monster’s a fighter, because last night he was fighting for his life in a metal box. The history: for a week or so, he’s been trying to hack something up. Nothing crazy, once or so a day, usually on our 4 mile bike/run to work. I thought, Monster ate something, what …
Just imagine you’re a new recruit with an Army green duffel bag full of stuff they made you buy to start Basic Training. You show up in your bus, and you’re immediately greeted by a shark attack of Drill Sergeants. “Get off my bus,” they scream, two inches from your face. Eventually, there’s a layout …
Happy Thanksgiving, Celebrate Like You Just Finished Selection 48+ hours of Welcome Parties and Good-Bye Parties and Sandbag Movers and Devil’s Miles and when the human spirit is still alive, it’s a good day. “Roster 035, Congratulations on completing GORUCK Selection, the toughest endurance event in the world.” And I got a little choked up …
