Founder & CEO, GORUCK
Past: 10th Special Forces Group
New starts force action and review, always worthy opponents to the game of yeah but let’s look forward not backward. And then some advertising type tells us we need to do a better job of selling GR1 and my initial reaction is poo poo but only because I know he’s right and I know the …
The now deceased local landmark Sun Dog reminds me of our existing website. It was great until years before it wasn’t and time took its toll on everything but the name until the name was no more because the name wasn’t enough. A contradiction in every way kind of how I never went there but was sad …
GO + RUCK = GORUCK If you go ruck you’re rucking and that’s the foundation for what we do and who we are at GORUCK. Both gear and events. But we suffer from two main problems, both are a form of inaccessibility. Our gear is expensive and money isn’t free. Got it. There’s very little …
An hour found in the Fall and Ruck It. says my lil’ Monster and how do you not smile real big at that. It’s that kind of day in let’s move to Miami weather aka it’s cold in Jacksonville Beach but no matter such silly thoughts don’t call them complaints enjoy the extra hour doing something you …
It coulda been any of you depending on who happened to go down what hallway in some shanty house in some far away corner of the world. But some live and your buddy dies call it 50 years too soon. Maybe I shoulda done this or done that is the second wave of attack on …
Vote here if you want our friend Joe to feature our Bozeman, Montana R&D shop in the 10th episode of Made Right Here. And who is Joe you might ask. Joe took a Challenge I led a few years back and we’ve stayed in touch mostly because I like him and he answers my emails …
