I’m not much for dwelling in the past. After all, there’s no hope in that. But it brought us to this point and shapes the decisions we’ve made about how to move forward, as it should and as it must. The tracks we’ve laid and the ones we’ve yet to lay and sometimes you have …
Tag: State of GORUCK
The State of GORUCK: Edition 3: Gear and Events and Magic and 1+1=3
Growth and change are instruments of pain and we have felt their force reign down on us with a vengeance. Magic struck a few years back and for some no good reason I assumed that made us magicians, and then I assumed that we had invented magic. Such is life and then the world smiled …
Smashing Pumpkins, the Gish Tour, and GORUCK’s First Winter
The Smashing Pumpkins was never meant to be a small band. It was going to either be a big band, or a no band. – Billy Corgan (my favorite musician, period.) Gish came out in 1991. On my 12th birthday no less and nobody bought it for me and before I bought it three years …
The State of GORUCK, Edition 2: Mission Statement
Where the Wild Things Are was fiction until it wasn’t and a huge thanks to Maurice Sendak for writing the definitive biography of GORUCK’s earliest years. Some details are missing, of course, but only the unimportant ones. We’re lucky to be alive, monsters are everywhere, wolf suits are a staple, and we’re still so young …
The State of GORUCK, Edition 1: The Back Story
As usual, the heart wins. People that work here and friends I trust advised against it. Something about competitors will know and so will suppliers and that’s bad for business and what about competitive advantage and if you start here where does it stop. It’s risky and naïve and you need to understand that. And …