Branding 101 clearly states that people better recognize your logo and for that to happen they better see it as often as possible. So nobody way back when liked the idea of GR1 with no external branding and welcome to perhaps the fundamental contradiction of GORUCK. I suppose we could be louder and yeah I …
Less is more and more is lazy and Rule #1 matters all the time and it clearly states Always Look Cool. Clearly. If you’re carrying around a brick with a handle attached to a cord and/or it retracts and/or there’s a spot to hold 100 rolls of plastic bags then your leash sucks and in the …
Literally we all went a little crazy bein’ all cooped up and everything and here’s some of the madness. If there are little ears in your house or your boss is on the phone or something you probably wanna keep the sound down. Preorder for the Firearms gear ends today. Get some here.
When you live in a black room for a day you hang a flag because ‘Merica that’s why but you still go a little crazy and here’s now NOT to launch a line of gear and you won’t believe it but we didn’t even script this one and if you get a laugh everyone wins. …
You’re making it too easy on us Selection Cadre and I want that to stop. I want you to pass but you’ve got to earn it and bring your A-game and we’ll bring ours and we’re holding up our end of the bargain. There are tons of participant AAR’s floating around and tons of Cadre …
Tyler is not only a friend and a brother but he’s also a gun dork, a gear dork, a Veteran of Special Operations, one of our most experienced Cadre, and GORUCK’s Director of Firearms. And lest I forget which would actually be impossible to do after the last year of work he’s also the designer …
