Founder & CEO, GORUCK
Past: 10th Special Forces Group
The goal was pretty simple, as goals are. Build a travel ruck that would thrive in Baghdad, NYC, and the mountains of Afghanistan. Or any mountains for that matter. And four plus years later of working toward that simple goal, rucking the world over a couple times and back, GR3 was finally ready. There were …
It was February 23, 2013 and good photographers are expensive when your company is young and you’re broke. I didn’t know how to take a good picture, but I went by my same philosophy on knot tying: if you can’t tie a knot, tie a lot. So I’d take whatever new gear, in this case …
All – as this is the busiest time of the year, I wanted to give you an update on some random inventory and sales stuff going on at GORUCK.com. I’ll lead with a big thank you for the support, I hope you’ve been able to find some deals and plan to do awesome stuff with …
I’ve owned a Black GR1 as long as anyone, it’s a great ruck and our single best seller now and forever. It’s priced at $295 and it’s not on sale now or on Black Friday. Here’s why. We all have theories about what things should cost. This is expensive, that’s cheap. Buy a Coke in …
Women and the GR1 Curved Straps Action is empowerment, the more the better and never stop. The women I love and admire most have lived that life: my 18 year old mom who brought me with her to college, my grandmother who flew with Pan Am and fought the whole “it’s a man’s world” thing till …
25 hours later, you’re the last man standing on a dirt trail in the middle of a swamp in the middle of nowhere. The mosquitos don’t care, the Cadre don’t care. And the sandbag isn’t gonna move itself. The work continues. Rewind 6 months, or 2 years — rewind your whole life — the highs …
