Google Search and GR1

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“The GR1 is the best backpack I have ever owned.”
Jon Wiley
Lead Designer, Google Search

Our take on design meets functionality at GORUCK is that less is more and more is lazy. And for all of Google’s robustness, remains as simple as it gets and a great example to stay that way. See the article here.
Check out GR1 here.

GR1_Less is More and More is Lazy

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