UPDATE (September 1, 2018): We’ve gotten lots of feedback these last couple weeks since we announced our first ever price increase, and I wanted to first thank you all for your notes — I’ve read thousands of them, including your cost analyses, market comparisons, new business plans, proposals for building a bigger team of sewers …
Ruck Plates are compact and easy to slide next to your back in your ruck, which is the preferred technique no matter the weight or your rucking experience. Over time and distance, you’ll also come to really appreciate them more if they’re stable. Less shifting and moving around is better for your body while you’re …
We’re well into 2017 and the biggest change in my focus is onto apparel. It’s reminded me of the early days of GORUCK when we were designing GR1 and our original line of rucks. So in that regard I’m right at home and really enjoying it. Here have been my goals: Further simplify everything (new …
From Gear Patrol: “With a few notable exceptions (lawyers and actors playing lawyers, mainly), a 21st-century businessperson doesn’t have to wear a suit to conduct business. That means you don’t necessarily have to carry a briefcase. With comfort and functionality as priorities, lots of people now use backpacks for their everyday commute — just throw …
When GORUCK was only an idea, I bet every dollar I had on an idea for a simple black bag that would become GR1. In that process, I got a lot of feedback, almost all of it negative: The backpack market is too crowded, good luck. It’s too simple, it’s supposed to have your logo …
From Task & Purpose: “I’ve destroyed ruggedly sturdy leather goods and high-quality nylon materials alike, and had all but given up on my search for a bag that could withstand the forces of my nature. Enter GORUCK, the answer to all of my needs.” Read more here.
