HEY Y’ALL, In May of 2017, we started a Service Action initiative at the GORUCK Challenge. After working to inspire people to spearhead service, our goal became to put that into action by serving the communities that our events were held in. A few hundred events and service actions later, HQ wanted to make …
It was February 23, 2013 and good photographers are expensive when your company is young and you’re broke. I didn’t know how to take a good picture, but I went by my same philosophy on knot tying: if you can’t tie a knot, tie a lot. So I’d take whatever new gear, in this case …
As I sit here at my desk on Cyber Monday, shuffling through spreadsheets, looking at sales numbers and inventory levels, I can’t help but wonder how exactly I ended up in this situation. I’ve never been a big gear guy and my 30 month stint in corporate America made it abundantly clear that chasing profits …
All – as this is the busiest time of the year, I wanted to give you an update on some random inventory and sales stuff going on at GORUCK.com. I’ll lead with a big thank you for the support, I hope you’ve been able to find some deals and plan to do awesome stuff with …
I’ve owned a Black GR1 as long as anyone, it’s a great ruck and our single best seller now and forever. It’s priced at $295 and it’s not on sale now or on Black Friday. Here’s why. We all have theories about what things should cost. This is expensive, that’s cheap. Buy a Coke in …
From Packhacker: “The GORUCK GR2 is one of the most durable packs out there with tons of high quality material—1000D CORDURA®, YKK zippers, designed by an ex-green-beret—the thing isn’t gonna break. How do we know that? We’ve tested it on the road, everyday for a year. The founder of GORUCK, Jason McCarthy, states that he …
