GORUCK Tribe: Mind Matters – April 2021

Do You Have a Personal Mission Statement?

You are probably familiar with the concept of a mission statement. Many organizations have one. As an example, ours at the Navy SEAL Foundation is “to provide immediate and ongoing support and assistance to the Naval Special Warfare community and its families.” For a company, especially a non-profit, having a mission statement is somewhat of a giant “duh.” It’s important that we know our purpose, and that we relay it to our supporters

But have you ever considered writing a personal mission statement? I certainly never had. In fact, this idea hadn’t occurred to me until I heard Evan Hafer, Founder and CEO of Black Rifle Coffee, speak about it on the Joe Rogan Experience back in October of 2020. During that conversation, Evan talked about a period in his life when he needed to redefine his own purpose. So he wrote a short mission statement which was simply “to transition out of government service and live a happy and fulfilling life.” As I was listening to that podcast, I couldn’t help but think what a brilliant idea that was.

One of the things I’ve come to realize about my own mental health is that purpose is incredibly important to how I approach each day. And for many of us, when we lose our sense of purpose, we can succumb to the feeling that we don’t matter anymore. This is especially true if we’ve spent a long time dedicated to an occupation or goal that seemingly gave us purpose. We come to identify ourselves so strongly with that job or activity that when it ends, it feels like we are ending too…

Many people also think purpose is something you need to find. As if it’s already pre-ordained and “out there” for you. I happen to not subscribe to this line of thought. I believe purpose is something you define for yourself. And potentially more importantly, it’s something you can change over time. Your mission can start off as one thing (or many things), but become something else.

If you find yourself at a point in life where you are wondering about your own purpose, maybe it’s time you create one. Try to define it in clear terms, and actually write it down. This is exactly what I’ve spent the last few days doing. And I have to admit it was way harder than I was anticipating. But here’s how I did it, and eventually came up with something I like.

To start, I wanted to be more specific than Evan had been. Conceptually I loved his statement, but it was too vague for my own liking. So I began by writing down two lists: one of everything I value – integrity, humility, family, friends, fitness, music, etc; and another of everything I don’t value (but am prone to engage in) – fear, anxiety, anger, regret, selfishness, etc. Quite simply, I wanted to focus on doing the good things, and not doing the bad things.

The problem was that these lists were too long. And I liked the simplicity and brevity of Evan’s statement. Part of the drill here should be to figure out where we truly need to focus energy. We can’t include everything. I decided I had to set a word limit on my mission statement, and somewhat arbitrarily landed at 25 words. With that stipulation I set about editing my list by asking myself some questions. What do I really value right now? If only given an hour, how would I spend my time? Can I consolidate any of these items into broader concepts? This was a lengthy process, and the product went through several iterations. But eventually, I decided these five things are what I truly care about at the present moment:

  • Thinking better (specifically not being afraid). I have become someone who “lives in fear” as my wife once told me. And she’s right. This really is the #1 thing I need to change.
  • Speaking honestly. Somewhat related to the previous point, I lack the courage to say what I really think on a lot of topics. I have to stop doing this.
  • Acting honorably. At the end of the day, it’s what I DO that matters. I want to always do the right thing, especially in a way that puts the welfare of others above my own.
  • Engaging in art (specifically music). Art is one of those things that I feel is uniquely human and also a place where we’ve improved upon nature. I want to try to create beauty.
  • Laughing at myself. The times I run into trouble are the times when I start taking myself, and what I believe, too seriously. I can’t let that happen.

With all that in mind, here is Chris Irwin’s near-term mission statement:

To think positively and without fear, speak honestly, act honorably in support of others, grow as an artist, and not take myself very seriously.

What’s truly been helpful about having this is that I’m starting to hold myself accountable to it. When a fearful thought enters my head, or I don’t play guitar for three days I think, “dude you are betraying your mission.” And then at least try to do something about it. And that’s the real goal here. To actually live up to the standards I’ve now set for myself.

Give it a try. Write a personal mission statement. It doesn’t have to be the same for the rest of your life. Make it about now. What do you value? Who do you actually want to be? And what kind of impact do you want to make? Use my parameters if you like. Just make it about YOU.

If you find yourself struggling for purpose, maybe it’s time you give yourself one.

About the Author

Chris Irwin is a retired Navy SEAL and current Communications and Partnerships Director at the Navy SEAL Foundation. He lives out West with his wife and three sons.


  1. John G says:

    I found this article to be very impactful for me at this stage in my life. I’m retired from the military, unemployed, and seeking a new mission. Perhaps the new mission begins with myself, and establishing a mission statement to help put me on a path of self-correction. Thanks for sharing Chris!

  2. Robert Rose says:

    “ We live by beauty. We live by literature. We live by art. We cannot live without some connection to the divine—and beauty is divine- because in its absence life is too short, too dismal, and too tragic.”
    An excerpt from Jordan Peterson. Beyond Order. 12 more rules of life… Rule #8.

    Thank you for a very thoughtful article. Your process and structure to arrive at a meaningful purpose statement is powerful. I think its usually quite apparent shortly after you meet somewhen whether they have in their minds a purpose, a why. Sometimes its just in their eyes.

  3. DanaM says:

    This is funny, I finished reading rule 8 about an hour ago and this excerpt is heavily underlined in my book along with so many others.
    I also believe this article was written in an exceptional and motivational way. I am thankful for all this life-transforming resources I keep finding in the process of bettering myself.

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