018: The GORUCK Show – Guerrilla Marketing like a Green Beret

SF Roots and what Guerilla Warfare means to us in a way that relates back to GORUCK. It’s the foundation and fundamentals, the tactics may change—but the framework stays the same.

Some Key Points:

  • When you’re starting up a company, you have to be giving away something of real value.
  • Which marketing strategies won’t work.
  • Don’t shame people, when you want to convert them to your cause. Whether that’s rucking, CrossFit, etc.
  • Sneak peak of the first approved sample of women’s apparel.

Aired live on Jan. 25th, 2018. Watch The GORUCK Show live on our Facebook at 4:30PM EST.