GORUCK, A Google Trusted Store

At GORUCK, we take customer service seriously.

Consumer confidence is one of the most challenging hurdles for e-commerce websites, and especially with new customers. Credit card fraud, fake web brands, poor customer service and delayed shipping are just some of the consumer experiences responsible for this lack of trust online.

Enter Google Trusted Stores

Google Trusted Stores is a program designed to help websites offer enhanced consumer confidence and protection. First, a website must pass a thorough examination of its commerce, customer service, and shipping policies. Once a brand passes this phase, the website must then enter into a 30-day qualification period where Google sends surveys to customers after they check out and after they should have received their order, allowing these customers to rate their shopping experience.

At GORUCK, we are proud to maintain 4.9 out of 5 stars. If you are a customer and have rated us, thank you for your support.

GORUCK review sample

It’s a long process and there are a few hoops to jump through, but worth it if it can drive greater consumer confidence.

How Are Buyers Protected?

From the Google Trusted Stores website: “In the rare case an issue does arise, Google is here to help resolve your issue and protect purchases up to $1,000*.”

At GORUCK, we never would expect a customer issue to ever escalate to such a level; however, for new customers who have never purchased from us in the past, this adds a level of security, protection and peace of mind not available at all websites.

What Else Can We Do?

We realize you can spend your money anywhere you please. We’d like to believe you buy from GORUCK because of our product and event quality, coupled with an obvious dedication to customer service, community, and good ol’ ‘Merica.

What else can we do to improve your shopping experience at GORUCK? Let me know personally at christian.griffith@goruck.com.


  1. Christopher Badgley says:

    I’ve now made 4 purchases from GoRuck and the GoRuck store, not including an upcoming event (my first) and a pre-order for the 45lb plate.. Flawless execution is all I can say. Turnaround time is acceptable at 2-3 days, given the staffing. The products are by far the best I’ve ever used. I took a chance on my first order, since the GR1 is pricey, but it is worth every penny. I don’t believe this product will ever fail. I cannot rate this business and its products highly enough.

  2. potter says:

    Bought a gr0 about 4 weeks ago. Received the ruck 2 weeks after order date with a blemish and emailed customer service took them about 4 days to reply to my email they had me send the ruck back to them its been a week since they received the blemished ruck and I still don’t have what I paid for seriously disappointed in this company especially because of their awsome reputation.

  3. jason says:

    Sorry we’ve let you down, Potter. It’s NOT an excuse, just an explanation that Christmas in July just ended. We’ve seen a spike in orders and customer service inquiries over the last couple weeks somewhere along the lines of 4X what is normal for us. The team is stretched thin. You probably don’t care, I probably wouldn’t. But that’s the back story of our folks. I’m sure we’ll make it right.

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