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Our 25% OFF Earned Service Discount


Pretty simple message here, worth repeating till the end of time. We respect, honor, and are grateful to all who serve. Regardless of race, religion, gender, sexual orientation, socioeconomic status, you name it. Even if you’re a Marine, lol (looking at you, Bomber and Big Daddy :).

All. who. serve.

At our events, in our messaging, we encourage service because it made us who we are and we’re better for it. And now as always, America needs her sons and daughters to hear that call to service, and to answer it.

As thanks to all who do, we’ll buy you a beer anytime you’re at GORUCK HQ – Monster will even share it with you if you’d like.

On the GORUCK front, we have a partner called ID.me who can verify your service status. At checkout on our site, you’ll receive 25% off your entire order of full priced GEAR and EVENTS. This isn’t a one time offer, there’s no rush on your end.

Thanks for what you do, it matters. And I hope you take us up on that free beer thing, too.

This earned discount applies to the following groups:




  • Active Duty
  • Active Reserve
  • National Guard


  • Retirees
  • Inactive Reserves
  • Spouses
  • Dependents


  • Police Officer
  • Sheriff
  • State Trooper
  • Corrections Officer
  • Federal Officers (ex. Customs, Homeland Security, etc.)
  • Air Marshals
  • Alcohol Tobacco & Firearms (ATF)
  • Customs & Border Patrol (CBP)
  • Federal Bureau of Prisons (BOP)
  • Central Intelligence Agency (CIA)
  • Drug Enforcement Agency (DEA)
  • Department of Justice (DOJ)
  • Department of Fish and Game
  • Department of Public Safety
  • Department of State
  • Department of the Treasury
  • Department of Homeland Security (DHS)
  • Federal Bureau of Investigations (FBI)
  • Immigration and Customs Enforcement (ICE)
  • Secret Service
  • US Marshals Service
  • US Park Police

  • Career Firefighter
  • Volunteer FirefighterEMT
  • EMT
  • Paramedic

Government Employees

  • Teachers
  • Certified Teacher
  • Certified Teacher Aide
  • Certified Teacher Assistant
  • Certified Educational Assistant
  • Speech Pathologist
  • Principal

Do Something That Matters with your Degree

  • College student
  • University student
  • Community College student
  • Technical College student

The verification process takes about ~2 minutes. I just registered myself via Facebook and verified my Veteran status through my USAA membership, which is linked on ID.me. Great service, enjoy.


  1. Rychel Smith says:

    I’m a Canadian Armed Forces Reservist and University student. Would I still qualify for the discount or is it limited to within the United States?

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